OUTDOOR AD (PRO-ACTIVE IDEA)

Lenticular Banner

'Rodricks' is an upcoming series based on a con artist. Staying true to his profession, he keeps disguising himself and is always looking for a window of opportunity to fool people. 

Borrowing from Rodricks’ deceptive personality, I used 'Lenticular Technology' on a hoarding which was placed in the ever-bustling and busy Western Express Highway, where traffic is always moving slow. This hoarding was accompanied with a complete contrasting copy 'Moving Faster Than You' in a slow moving traffic area.
While at it, the banner also provided glimpses of the show.